Iceland’s Wholesome Teddy Bear Quest
During the Covid lockdowns, Icelanders, like many around the world, found a heartwarming way to lift spirits: placing teddy bears in windows. Reykjavik residents transformed their daily walks into playful hunts for these cuddly toys, turning mundane routines into joyful adventures for children and adults alike.

This trend spread globally, becoming a cherished lockdown tradition. As we reflect, it’s clear this simple gesture brought smiles when we needed them most.