Fast-Food Trolls
“McDonald’s loses an EU trademark battle over the Big Mac. Burger King starts trolling them.” As you can see from the snapshot of the menu board, Burger King couldn’t resist poking fun at McDonald’s. The menu was aptly titled “Not Big Macs,” with the tagline, “Big Mac-ish but flame-grilled, of course.” Burger King certainly dropped the mic with this move!

The “Outstanding Move” in this scenario goes to Burger King. It’s a bit perplexing how McDonald’s could lose a trademark battle over their creation, but that’s the situation we find ourselves in. Burger King steps in with comedic relief and friendly banter. We’re all for it. Please take one “Not Big Mac” with a side of fries.