Photos That Show The Ultimate Mic Drop Moment

I’m Me-at

The billboards you’ve mentioned feature a clever marketing ploy by Old Bay. The first billboard reads, “I’m ME, Not Meat. See the individual. Go Vegan,” with an image of a crab. The next one humorously responds, saying, “Okay, Now I’m Meat. See the individual. Put Old Bay on it,” with the same crab holding a container of Old Bay seasoning.

Old Bay is known for its seasoning, typically used on seafood, meat, poultry, and even salads. This marketing campaign is a playful way for Old Bay to promote its seasoning and embrace its association with seafood. It cleverly plays on seasoning, transforming an ingredient into a delicious dish. Hence the crab saying, “Now I’m Meat.”