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Entrepreneurship 101

How about a cup of Sattar Buksh coffee? Or perhaps a nice Starbucks brew sounds better? Most people would lean toward Starbucks because it’s a well-known brand, while Sattar Buksh, well, not so much. It turns out that Sattar Buksh is a coffee chain opened by a person named Sattar Buksh.

The name sounds similar to Starbucks, and the logo bears a suspicious resemblance. However, when Starbucks took this person to court, claiming copyright infringement, the person won the case—because they were using their name. So, technically, they did nothing wrong. After all, they can’t help it if their name happens to sound somewhat like “Starbucks,” can they?