Smart Folks Who Saw An Opportunity and Took it

R ᴚ

Admittedly, the title of this item doesn’t quite capture the same effect as the logo itself. Combining two Rs, with one upside down, can create a small river-like space between the letters. The designer of the River Room’s logo discovered this and turned it into a masterful, visually pleasing logo that aptly represents the establishment.

Sometimes, simplicity is the key. Other examples include logos like Nike, McDonald’s, A&W, Adidas, and Under Armour. Despite their minimalist designs, creating them can be quite challenging. That’s why designers like the one behind the River Room’s logo deserve significant recognition.