Smart Folks Who Saw An Opportunity and Took it

Imploded Billboard: Clever Advertising for Pilsner

While it may look like a tank that someone took a bat to, it’s actually a clever billboard for Pilsner beer. The story behind the beer’s unusual name is that one of the company’s expert brewers accidentally destroyed a fermenting tank. Surprisingly, the beer turned out fine, so the company decided to name it after the imploded tank.

It appears that all billboards for this beer feature intentionally imploded designs, adding a creative and eye-catching element to their advertising.