Smart Folks Who Saw An Opportunity and Took it

Printed Measurements

Suppose you spend a lot of time in the kitchen as a professional chef or a homemaker; the image below may not be particularly fascinating. However, for those of us who rarely glance at labels or packaging, having measurements printed on the wax wrapper of butter is truly remarkable.

Imagine how many times people have painstakingly measured 1/3 cup of butter, only to realize they could have checked the wrapper. Now, even those lacking culinary skills can see when they use too much butter to make scrambled eggs. We wish all food companies would adopt something like this.