Smart Folks Who Saw An Opportunity and Took it

Why Hasn’t Anyone Thought of This Before?

It’s common courtesy to enter a movie theater before the lights dim and the movie begins. After all, nobody enjoys shuffling their feet to make way for others, especially when the latecomer can’t find their correct row and seat number.

If you examine the design of this Cineplex movie ticket, you’ll notice that the row and seat numbers are perforated into the ticket. The background light will guide the ticket holder to their designated seat. Moreover, it can save companies a significant amount of ink! It’s astonishing how the simplest ideas can elude the brightest minds for so long.