Smart Folks Who Saw An Opportunity and Took it

Straightforward Messaging

Occasionally, subtlety doesn’t convey the message effectively, and a direct approach is required to reach your audience. As long as it’s done cleverly, even blunt messages can help convey the point, and sometimes, the bluntness makes it easier for people to understand.

There’s no need for guesswork when interpreting the meaning behind this ad. Keeping a city clean is a collective effort, not the responsibility of one person. If you litter by tossing candy wrappers, sugar packets, or any garbage on the ground, Toronto is calling you out. We don’t hesitate to agree with this statement.